Mission Travel Group

Mission Travel Group (MTG) was created by Frank and Lisa Scerri in 2006 as a way to serve the Christian community with travel expertise and also to give back some of their profits to make a difference in the Kingdom.

MTG engaged Capacity Builders in 2010 to help facilitate giving back $100,000 mid year and to raise awareness of their online booking system. Capacity Builders developed a compelling strategy to broaden the scope into a full campaign that would engage the Christian constituency through a grant application process. We also captured the heart of MTG and provided direction for the master brand and messaging.

The ‘missiontravel.com.au Giving Back $100,000’ campaign was launched late May to give away $100,000 in the form of $10,000 and $5,000 grants for Christian individuals, ministries and organisations.

The campaign includes:

• New-look website - missiontravel.com.au
• Advertising on Light FM, Hope FM, 96five
• Significant PR coverage in Christian media
• Social media strategy
• Promotional materials including event stand
• Leverage the partnership with Christian Management Australia and Compassion

The campaign has served to fulfill Mission Travel Group’s vision of making a difference in the Kingdom and giving back profits, while also raising awareness of the travel agency and driving visits/ bookings on the website.